Did Samsung Stage ‘Wake Up’ Protest at Australian Apple Store?

A group of black-clad protesters recently gathered outside an Apple store in Sydney, Australia, and shouted — apparently to the customers inside — to “wake up.” The stunt is suspected to be part of Samsung‘s campaign to promote the Galaxy S III smartphone.

Captured on video by blogger Nate “Blunty” Burr and reported by Australian site Mumbrella, a black bus with the words “Wake Up” prominently painted on the side pulled up beside the Apple Store. Several people wearing black clothing then exited the bus, held up signs that also said “Wake Up” and, to hammer the point home, they all shouted the phrase over and over again.

In addition, the words “Wake Up” are visible beneath the huge swimming pool of Bondi Icebergs, a well-known sports club in Sydney. There are also reports of several billboards with the words in Australia, and this Australian website, clearly tied to the same campaign, is counting down to … something.

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The site is reportedly registered to New Dialogue, a company that is now known as the Sydney ad agency Tongue. Given the rate of the countdown, it should run to zero in about nine days. That matches up closely with an event Samsung has planned May 3 in London.

Samsung has already teased the Galaxy S III (although not directly) with another ad, which implied that iPhone owners are sheep. Samsung took a similar tack with its Super Bowl ad to promote the Samsung Galaxy Note.

What do you think of this new campaign? Is it clever or off the mark? Share your thoughts in the comments.

Source from : Mashable Business